Research Methods
Primary Research
Done first-hand.
- Phone call- Reliable, easy, personal/ contact not always available, busy phone lines
- Email- Quick, effective, good for busy people/ can be ignored
- Letter- Personal, sophisticated/ Could get lost, takes time, might not reply
- Survey/Questionnaire- Design questions, personal responses/ false answers, survey wrong people, closed questions
- Focus Groups- Opinions, personal/ friends produce biased results, time-consuming
Secondary Research
Uses someone else's findings.
- Television- Advertise, lots of people involved, News programmes/ Bad effects on health
- Internet- Easy to access, quick, find anything/ procrastination, inaccurate or false information
- Magazines/Newspapers- Easy to access, reuse, lots of information/ expensive, useless information
- Search Engines- Quick, lots of results/ Some webpages are useless, false information, not sure what to look for.
- Books- Lots of relevant information, can be accessed at all times/ Out of date information, biased authors
Quantitative Research
Numerical data, patterns and trends in what you have researched.
Qualitative Research
This is to do with quality of the reply, used to gain understanding of underlying reasons, opinions and motivations.
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