Music Publishers

Music Publishers

Two main music publishers in the UK are and Bauer and TimeInc.UK. 

Bauer was originally a small German printing company and then came to the UK, becoming Britain's third largest publisher and purchasing other companies. Publishers like Bauer conglomerate with other companies to produce all forms of media. Bauer publishes Kerrang!, Q and Mojo. These are big companies however there are also small independent publishing alternatives. Shindig! is a magazine with a niche audience and therefore it runs by itself without the help of a large company. This would be ideal for my magazine as it is aimed at a more select target audience and would be better without the influence of a big company that might alter its image. 

Shindig! is clearly aimed at older people who listen to smaller, less-known bands and love their music. The magazine itself uses a retro-looking theme, especially in font and images. Kerrang! is obviously aimed at a wider audience as it features a wider range of content and contains modern artists and also a genre of music that is widely popular, especially among young people. The font and images do not influence the magazines overall image as much as Shindig!, where it has the fixed sense of being retro and for music in the past. The cover of Kerrang! would appeal to a larger range of people than the cover of Shindig!. 

Bauer produce many things such as radio and many other magazines in a vast range of genres and because of this their company is huge. However I feel that Indie magazines are definitely more independently produced and not influenced by the reputation of a large, well-known company. This is because they're usually aimed at a niche audience and have a particular style. The whole thing about Indie is that it is meant to be less well-known, different and indie-pendent(lol). 

However the style of Shindig! would not appeal to many people, including myself, but that is because it is aimed at an older generation. In order to attract my target audience but also maybe attract members of other groups I need to make my magazine less unique and stylised to avoid having a very small readership (Like Shindig!'s 26,000 people).