Q2: Who is my target audience?

My Target Audience

 When researching my target audience, I found that they commonly wore clothing such as skinny jeans and converse shoes. They would not look particularly well-groomed and perhaps have the overall appearance of someone deemed 'scruffy'. 

I decided to try to aim towards pleasing people who fall into the categories 'Strugglers' and 'Explorers' in the psychographic profiling for target audiences. The Strugglers would seek escape from my magazine. People who perhaps feel alienated and distant, and in need of something they can connect with to help them through the struggles of their daily lives such as alcohol issues or troubles with money. The Explorers would make use of the lesser-known, indie bands that would be featured in my magazine. They seek individualism, suggesting they'd be less into mainstream pop bands and more into obscure, rising bands with a small audience. 

Gender wise, my magazine is aimed at both male and female readers. The population of my target audience of indie-kids and edgy teens is made of both genders, with slightly more male members than female. Their interests involve reading, movies, partying with friends, art, bands and band posters, going to gigs, blogging, taking photos and perhaps in interest in tattoos, alcohol and piercings. Many may play their own instrument, and they will also feel a strong connection to music and it most likely plays an important role in their life. Their personality would be expected to be fun, adventurous, creative and artistic with interesting views on the world around them. 

My audience will most likely be students and young people from the ages 14 to 24. As far as demographics are concerned, I don't think that social status affects the target audience for my magazine, however the numbers may drop as the social status gets lower. ABC1 would certainly have people within my target audience, but C2DE can also be found within the group.