Distributing my media product
I decided that the best way to distribute my magazine was to produce it independently without using big Media companies like Bauer. Publishers like Bauer conglomerate with other companies to produce all forms of media. Bauer publishes Kerrang!, Q and Mojo. These are big companies however there are also small independent publishing alternatives. Shindig! is a magazine with a niche audience and therefore it runs by itself without the help of a large company. This would be ideal for my magazine as it is aimed at a more select target audience and would be better without the influence of a big company that might alter its image.
While producing my magazine with a big industry might make more money and a wider readership, it would go against the nature of the genre and its style. My magazine is for a niche audience about small niche bands, and I feel that a major company like Bauer would take that away. People who buy my magazine would feel more like a small group of special individuals if the magazine was not massive and well-known.
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