Thursday, 1 October 2015

Hierarchy of needs

Abraham Maslow


This relates to my project as my audience will be of a western culture, meaning they should have all these needs and be able to purchase such luxuries as magazines. However as my magazine is aimed at Strugglers and Explorers they might not have self-esteem or safety and security. However they should have self-actualisation, especially creativity and spontaneity. Their physiological needs might not all be met however, as some could be from poor backgrounds and not have a stable home that supplies them with clothing or luxury needs.

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