Persona

Persona

Mass or Niche?:

Niche, my audience will be select and specifically aimed at a certain group of people.

Age: Young people from the ages 13-21

Gender: Male or female although slightly more leaning towards female

Interests: Music, parties, instruments, indie-pop/indie-rock, art, design, fashion and music artists

Lifestyle: Fun, adventurous, fantasy, creative, enjoy art and expressing emotion, us sparkle children

Socio-economic group: Students, although not really class-specific 

Penumbra effect: Friends of target audience, family and other young people who spend time on social network sites like Tumblr or Instagram who might read about it from other people.

Psychographics: Strugglers, explorers and maybe aspirers.

I feel that my target audience is:

Indie

• Students
• Spend a lot of time with friends
• Go to gigs often
• Listen to music on a daily basis via their iPop/phone while going about their day
• Have a strong connection with music
• Wear a fashion style that consists mostly of skinny jeans, plaid shirts and canvas shoes.
• Likely have experience with playing an instrument themselves
• Use websites like Tumblr, Instagram or have their own blog
• May drink alcohol and/or smoke
• Might have an interest in tattoos and piercings 
• Have an 'edgy', artistic style